Find · SEO & AEO intelligence

Get found — even inside AI search

An intelligence portal for behavioral health: domain authority, rankings, backlinks, Core Web Vitals, and whether AI answers actually cite you — in one view, built for your market.

Definition

What is Occulus?

Occulus is an SEO and Answer Engine Optimization (AEO) intelligence portal designed specifically for behavioral health organizations. It provides real-time visibility into domain authority, organic traffic trends, keyword rankings, backlink health, Core Web Vitals, infrastructure vulnerabilities, and competitive positioning. Occulus also monitors AI search visibility across platforms including Google AI Overviews, ChatGPT, and Perplexity, tracking whether and how a facility appears in AI-generated search results. Occulus is available as a standalone platform at occulus.ai or as an included component in MAANTIS website engagements.

The problem

Facilities pour tens of thousands into PPC — with no visibility into their organic position, their backlinks, or whether AI search mentions them at all.

And generic SEO tools don't speak behavioral health. They miss the terminology, the compliance constraints, and the payer-driven content strategy that decide whether you get found in the first place.

How it works

What Occulus monitors

Eight live signals, tracked continuously and read through a behavioral-health lens.

01

Domain authority

Trend your authority over time, not just a point-in-time snapshot.

02

Keyword positions

Traditional rankings and AI-search placement, tracked side by side.

03

Backlink health

Profile strength plus toxic-link detection before it costs you.

04

Core Web Vitals

Continuous monitoring of the speed signals that move rankings.

05

Competitor positioning

Where you sit against the other facilities in your market.

06

AI citation tracking

Whether AI answers cite you — across AI Overviews, ChatGPT, Perplexity.

07

Infrastructure scanning

Vulnerability checks on the stack your visibility depends on.

08

LegitScript status

Compliance standing surfaced where your marketing team can see it.

AEO · the next frontier

Answer Engine Optimization is the practice of structuring content so AI platforms cite you in their generated answers.

That means structured data, declarative answer-ready writing, real topical authority, and the technical infrastructure AI crawlers prefer. Occulus measures the results across every major AI search platform — so for the first time you can see whether the machines that now answer patient questions are pointing them to your door.

See what feeds those rankings: Cadence content →
Tracks
SEO + AEO
traditional rankings and AI-answer citations, together
AI platforms
AI Overviews · ChatGPT · Perplexity
citation frequency, context, and competitive position
Built for
Behavioral health
BH terminology, LegitScript status, payer-driven strategy
Scope
Multi-location
per-market keyword tracking and competitor analysis
Who it's for

The people accountable for being found

Treatment center marketing directors and CMOs, agencies managing behavioral health clients, and private-equity portfolio operators with behavioral health assets.

FAQ

SEO & AEO questions

What is the difference between SEO and AEO?

SEO optimizes content for traditional search engine rankings. AEO optimizes content for AI-powered search engines and answer platforms like Google AI Overviews, ChatGPT, and Perplexity. Occulus monitors both—tracking where your facility ranks in traditional search and whether it appears in AI-generated answers to patient queries.

Does Occulus track AI search visibility?

Yes. Occulus monitors whether your facility is cited in AI-generated search results across Google AI Overviews, ChatGPT, and Perplexity. It tracks citation frequency, context, and positioning relative to competitors.

How is Occulus different from Ahrefs or SEMrush?

Occulus is built specifically for behavioral health organizations. It understands BH terminology, compliance constraints, payer-driven content strategy, and LegitScript requirements. It also includes AI search visibility tracking, which Ahrefs and SEMrush do not currently offer. Generic SEO tools require significant behavioral health expertise to interpret—Occulus provides actionable insights specific to the treatment center context.

Can Occulus monitor multiple facility locations?

Yes. Occulus supports multi-location monitoring with location-specific keyword tracking, local SEO analysis, and competitive positioning per market.

Does Occulus include competitor analysis?

Yes. Occulus tracks competitor domain authority, keyword rankings, backlink profiles, and AI search visibility. It identifies content gaps and ranking opportunities specific to your market and service lines.

What is Answer Engine Optimization?

Answer Engine Optimization is the practice of structuring content so that AI-powered search platforms cite your organization in generated answers. This includes using structured data, writing in declarative answer-ready formats, building topical authority, and maintaining the technical infrastructure that AI crawlers prefer. Occulus monitors the results of these efforts across multiple AI search platforms.

Get started

See where you stand — in search and in AI.

Get a behavioral-health-grade read on your visibility. Use Occulus standalone at occulus.ai, or as part of a MAANTIS engagement.

Call 833-MAANTIS